Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

Introduction With the advent of digital marketing more importance is given to email marketing. Pushing emails is not nearly enough for your business to get your brand noticed at times it can work against your brand. Only with

Introduction We observe fresh, surprising digital developments every year that set the stage for the direction of marketing. The digital marketing company in Kolkata stated some of the digital marketing trends for 2022 that are expected to be

Email marketing is still very crucial for managing your brand’s online presence. However, email deliverability is a universal problem that marketers face. Even if you do every possible thing in the right manner, many still struggle to get

  Performance marketing is exactly what it sounds like: it's a strategy that allows you to pay advertisers, agencies, and affiliates based on their performance in selling your product or service, instead of a flat fee. This form

Before you know about the top 5 social marketing tools, you must know the relevancy of social media. Social media plays an important role when it comes to promoting a brand or a product online, allowing thousands of

Although opening an e-commerce website is very easy nowadays, getting people to purchase products from it is very tough. Especially when you have just started up. Also, it is important to keep in mind that there are thousands